Pitch and edited by Pele


Company Primark



The new Autumn Primark campaign embodies a real sense of 90’s grunge. Set in East London, the urban, industrial backdrop compliments

Primark’s new collection and reinforces this season’s biggest trend. A mixture of studio and location shots, in colour and black and white show great, affordable fashion across men’s, women’s and kidswear.

The digital mood video works well with the imagery to bring the edgy and inner-city campaign to life!